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Google has
recently changed their privacy policy and according new terms of Services,
now your name and picture will appear in Google ads! Yes in the Google ads that
we see when we search anything.
Shocking, isn't it?
Google Plus Activity and Reviews May Appear in Google Ads with User’s Name and Profile Picture:
When you review
any product in Google plus or in tied in Google services on Google maps, Google
apps or Google play music store, your recommendations appear in Google plus ads.
Also your activity on G + such as follows, shares, +1s will be used in commercial
and promotional context along with your name and profile image.
Google has
named this public sharing of your social activity on Google as Shared
Endorsements.
The picture
appearing in Google plus ads will be same as that of your Google plus profile.
This means, because of Shared Endorsements the profile picture, name and
comments by a user may show up on any of 2 million sites that are part of
Google ad Network according to CNN.
These Shared
endorsements are appearing in Google ads according to new TOS by default. If
you are worried about the privacy of your information and photo, you can change
the account settings to prevent your information appearing in Google
commercials.
How to Turn Off Shared Endorsements:
Follow these
simple steps:
- Sign in to Gmail account.
- Go to Account Settings.
- On the left hand side you will see Google Plus, click on it.
- Turn Off the Shared endorsements setting.
Or
Just
click on this link : https://plus.google.com/u/0/settings/endorsements
and uncheck the check-box next to ‘Based
on my activity, Google may show my name and profile photo in shared endorsements
that appear in ads’ And save the change.
The reviews
done by you appear as Review tab in G plus profile, you can hide the tab from
your friends by changing account settings, similarly you can hide plus one and
other tabs too if you don’t wish to share your activity.
The name and
profile image of the Google users who are under 18 will not appear in shared
endorsements but they can still see the endorsements by their friends.
Summary:
Facebook
already uses your Likes as recommendations in Facebook Sponsored Ads which
appear in the right hand side bar. Also Sponsored Stories show your Likes to
different Facebook pages to your Friends.
In short,
though these Social Media Channels like Google Plus, Facebook look free, but
they are actually making their business by using the information shared by
their users.
Apart from
safely choosing the privacy settings, one should always use social networking sites carefully
to avoid public sharing of personal information and safety.
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